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MARKETING
'Jingle Heart' necklace sold out fast


Former area residents' item was featured on QVC network

By MICHELLE KEARNS
News Business Reporter
8/16/2005
A Tonawanda native and her business partner originally from Grand Island won advertising time on a national shopping network and watched with astonished pleasure as their stockpile of heart necklaces sold out in about three minutes.

"It was just an incredible experience," said Janine Hill, now of Boston.

On Friday afternoon she and Lynne Argy Ryan, now of Dallas, sat in the audience assembled at Colorado Springs Garden of the Gods Park for one of a special series of QVC broadcasts that their "Jingle Heart" necklaces was chosen for.

The pair, who met as roommates at Niagara University, asked Ryan's sister, marketing specialist Mary Ann Creamer to represent them on the show and talk about the "Jingle Heart."

"She didn't get to say half of what she wanted to say," said Hill of Creamer and the speedy sell out.

The $30 silver necklace with a heart that jingles is sold with a poem suggesting the wearer remember the giver every time the necklace chimes.

More than 1,000 necklaces had been sent to the QVC warehouse in preparation for the sale. Now some callers have been put on a waiting list, and orders are also being taken at www.jingleheart.com.

The entrepreneurs with Western New York roots hope QVC will ask them back, a possibility when items sell well on the show.